Head Honcho Clothing is a Cape Town streetwear collection. Its main mission is to be a leading fashion brand for the youth of South Africa. Jobs have been created at its headquarters where four workers are currently employed on full-time contracts.

 

Head Honcho’s main objective is to promote South African talent, whether it’s helping aspirant artists or expanding their own vision as a brand. Its philosophy is ‘live progressively’, which focuses on clothing and lifestyle but also encourages youth to find and establish themselves.

 

Support for Head Honcho has increased tremendously since its debut in November 2008 and it has become an innovative trend in South African fashion, particularly in Cape Town and Johannesburg.

 

Head Honcho branched out into hosting events that were initially intended to increase marketing and brand-awareness. These events have since become a fundamental part of the brand itself. Ten parties are hosted annually with live performances from local artists and DJs.

 

Head Honcho plays a vital role in South Africa’s urban culture as they are affiliated with credible brands such as Channel O and Play energy drink. Their celebrity brand ambassadors include Lulo Café, DJ Franky, Ill Skillz and many more.

 

Head Honcho is evolving and the brand has future plans of opening a store. Head Honcho is now available at Shesha and selected Sportscene stores. Visit http://headhoncho.co.za/ for more details.